Delivering an estimated 1,071% return on ad spend for Ear Place, through Google Ads
Ear Place is a UK-based independent audiology clinic providing expert ear and hearing care, including microsuction wax removal, hearing tests, and tinnitus support, across multiple locations in England.
They were looking for support in increasing appointment bookings and driving more enquiries through their Google Ads campaigns.
593,840
Impressions
15,382
Clicks
1,071%
Est. ROAS
3,392
Conversions
“Zest Media is an excellent agency. They are thorough with audits, detailed & efficient with reporting and very transparent in all aspects of their business. I would recommend Zest Media to anyone for Google Ads management or anything else digital marketing wise.
Doug is a pleasure to work with. He has been open, honest and very helpful with difficult situations I have faced in my role, and his reports and communication is top of the game. He made me feel instantly comfortable and I feel as though I can chat to him anytime. Doug's knowledge on digital marketing is second to none, and Zest are very lucky to have him.”
Lauren Spencer, Marketing Director At The Ear Place
Our solution.
Through a systematic and strategic process, we delivered a Google Ads strategy that exceeded The Ear Place’s performance goals. We did this by:
Identifying key personas – We defined the clinic’s target audience: individuals seeking ear and hearing care services—such as microsuction wax removal, hearing tests, and tinnitus assistance. Our content and keywords were tailored to address their intent and needs.
Audit & strategy development – Beginning with a thorough audit of the existing Google Ads account, we identified underperforming areas and opportunities for improvement in campaign structure, keyword targeting, and ad copy.
Execution – Campaigns were restructured and optimised. We refined keyword strategies to align more closely with user intent and enhanced ad copy for clarity and engagement. The results demonstrated the effectiveness of the approach:
Summary.
With a series of strategic updates to the ad account, overall performance has improved dramatically, with conversions increasing by over 800% year-over-year. With continued optimisation and proactive monitoring, the campaign is well-positioned to maintain strong momentum and drive sustained growth.
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