A specialist bi-annual publication aimed at the high net worth residents of London
West London estate agents Orchards of London (who are known for their innovative marketing) commissioned a publication that promoted listings while exploring interiors, home interest, and lifestyle. The objective was to create a title with lasting value among affluent West London audiences.
Through a collaborative process, we helped Orchards of London launch Couture, a bi-annual magazine designed to build long-term brand recognition. We did this by:
Identifying key personas – Orchards wanted to appeal to affluent homeowners across Chiswick, Ealing, and Acton. The editorial strategy blended property content with lifestyle features that matched the interests of this high-net-worth audience.
Design – Working with a dedicated account manager, we delivered a consistently polished look and feel that aligned with Orchards’ premium positioning. Every element—from typography to photography—was considered to reinforce trust and quality.
Content – The editorial balance was crucial. We combined listings with aspirational lifestyle pieces, creating a publication that went far beyond a property brochure.
Execution – Couture ran successfully for three years, with bi-annual issues forming a cornerstone of Orchards’ marketing strategy. The result was a tangible uplift in visibility and market share across their key territories.
Summary.
Couture became central to Orchards’ marketing efforts, fostering brand loyalty and visibility. Its presence in homes across key districts including Chiswick, Ealing, and Acton, coincided with measurable growth in market share, affirming the publication’s strategic value.
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