Inspiring a French & local audience to fall in love with the magic of a uniquely British education.
Northbourne Park School in Deal, Kent, is a co-ed independent school for children aged 2- 13. This hidden gem of a school is nestled in the beautiful countryside, just 15 minutes from iconic White Cliffs of Dover. As a partner of our digital agency, Digithrive for Schools, they were seeking help with external collateral to promote their magical grounds, setting, and top-notch bilingual programme to an audience of French parents, as well as attracting new local day pupils.
We were able to create a holistic multi-platform campaign that allowed Northbourne Park School to showcase its beautifully unique setting and cpature the essense of the school via a full funnel campaign across print and digital. In particular, the school wanted to promote their Bilingual programme to a new French audience. Our talented editorial, marketing and design teams worked together to create and offer:
A beautiful photoshoot with a local photographer - the objective of this was to capture Northbourne Park’s stunning setting, and magical feel.
Prospectus’s and Outdoor Marketing crafted by our skilled team of designers, showcasing the unique offering of the Northbourne Park to a local audience as well as prospective parents.
Content campaigns created by our in-house editorial team, around topical and trending topcis that position NPS as an authority. These were then amplified via a targeted campaign to the neighbouring locations in Kent, London and France delivering an excellent CPC of £0.30 and 2960 link clicks.
Lead generation Ads across Meta and Google, using our unique first party data and targeting to promote Open Days, Private Tours and Scholarship Weeks
Local SEO tools that improved visibility of the school to a local audience
A French translation service provided by our team of native French speakers, ensuring the content was tailored perfectly to the audience.
Imp 1,303,812 | Clicks 8,903 | XX% + enquiries YoY
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