Inspiring a French audience to fall in love with the magic of a uniquely British education.
Northbourne Park School in Deal, Kent, is a co-ed independent school for children aged 2- 13. This hidden gem of a school is nestled in the beautiful countryside, just 15 minutes from iconic White Cliffs of Dover. As a partner of our digital agency, Digithrive for Schools, they were seeking help with external collateral to promote their magical grounds, setting, and top-notch bilingual programme to an audience of French parents.
Northbourne Park Schools’s Bilingual programme has combined the best of both French and British educational systems since 1991. The school wanted to promote the programme, their holistic educational approach, as well as introduce a new French audience to the charm of the British boarding tradition. Our talented editorial and design teams worked together to create and offer:
A beautiful photoshoot with a local photographer - the objective of this was to capture Northbourne Park’s stunning setting, and magical feel.
A bespoke brochure crafted by our skilled team of designers, showcasing the unique offering of the Northbourne Park bilingual programme.
A content campaign created by our in-house editorial team, aimed at promoting an English education to a French audience. This was then amplified via a targeted camapign to the neighbouring locations in France
A French translation service provided by our team of native French speakers, ensuring the content was tailored perfectly to the audience.
By combining skillful storytelling with educational expertise, we ensured Northbourne Park’s message reached their desired audience, amplifying awareness and engagement for the school among a high-intent audience of French parents.
Summary.
This carefully curated campaign not only equipped Northbourne Park School with beautifully designed collateral for their open days and events, but it also introduced the school’s unique offering for French students to their ideal audience of parents.
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