Attracting applicants for a leading West London agent.
In the fiercely competitive London real estate market, Bective wanted to produce a publication that would attract discerning applicants rather than vendors. Zest was tasked with delivering newspaper-level efficiency and cost, whilst producing a product that was on-trend and attractive enough to pick up. This included a digital edition with unique distribution to a large database, and the production of all lifestyle content.
Through a focused and collaborative process, we delivered a publication that met Bective’s goal of standing out in a crowded marketplace and driving applicant enquiries. We did this by:
Identifying key personas – Bective needed to attract applicants, not vendors, so our content strategy was built around lifestyle-led editorial that resonated with renters and buyers actively looking in West London.
Design – We moved quickly, creating moodboards and inspiration decks that combined the accessibility of a newspaper format with the contemporary feel of a magazine. The design was deliberately trend-led, ensuring immediate visual impact.
Content – Editorial planning focused on themes that would engage lifestyle-conscious readers, while still positioning Bective as a trusted voice in property. Every feature was chosen to be relevant, interesting, and shareable.
Execution – From initial brief to launch took just three weeks. With a print run of 50,000, we arranged targeted distribution through tube stations, local businesses, and residential drops. The magazine delivered results almost instantly, elevating Bective’s profile and generating new business.
Summary.
The publication’s impact was immediate, meeting the client’s objectives. Bective saw acquisitions straightaway and the brand’s presence in the market rose swiftly, not through broad blanketing, but through carefully targeted elevation.
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From beautifully designed print spreads, to results driven digital campaigns, see how we’ve helped our clients to grow their businesses and deliver amazing results.
