Property magazine for SW London agent
A prominent estate agent based in South West London sought to enhance direct engagement with potential vendors. Recognising Zest’s reputation for high-end publications, they commissioned a refined print solution: one that would resonate with their discerning audience and reflect the brand’s sophistication.
Through careful planning and attention to detail, we created Aspire magazine: a refined publication that directly engaged the estate agent’s SW London audience. We did this by:
Identifying key personas – The brief was to reach potential vendors in South West London. We profiled this readership carefully, focusing on homeowners who valued quality, trust, and a clear sense of local expertise.
Design – Aspire magazine was crafted to be both elegant and approachable. The clean layouts and photography reinforced the brand’s credibility, while still feeling distinctive among competitor publications.
Content – We developed a content plan that went beyond property, incorporating lifestyle pieces to engage and inspire readers.
Execution – With a print run of 34,000, distribution was handled by a trusted partner to ensure precision targeting. The response from the client was overwhelmingly positive, with Aspire magazine quickly regarded as the benchmark in the category.
Summary.
The client was delighted with the high production values and service. The publication swiftly became regarded as the benchmark for estate agent customer magazines: a testament to its refined design, insightful content, and strategic impact.
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