Delivering an estimated 1,071% return on ad spend for Ear Place, through Google Ads
Ear Place is a UK-based independent audiology clinic providing expert ear and hearing care, including microsuction wax removal, hearing tests, and tinnitus support, across multiple locations in England.
They were looking for support in increasing appointment bookings and driving more enquiries through their Google Ads campaigns.
593,840
Impressions
15,382
Clicks
1,071%
Est. ROAS
3,392
Conversions
“Zest Media is an excellent agency. They are thorough with audits, detailed & efficient with reporting and very transparent in all aspects of their business. I would recommend Zest Media to anyone for Google Ads management or anything else digital marketing wise.
Doug is a pleasure to work with. He has been open, honest and very helpful with difficult situations I have faced in my role, and his reports and communication is top of the game. He made me feel instantly comfortable and I feel as though I can chat to him anytime. Doug's knowledge on digital marketing is second to none, and Zest are very lucky to have him.”
Lauren Spencer, Marketing Director At The Ear Place
Our solution.
Following a comprehensive audit of Ear Place’s Google Ads account, a range of targeted optimisations were introduced, including restructuring campaigns, refining keyword strategies, and enhancing ad copy to better align with user intent. These improvements have delivered strong results, generating 3,392 conversions and achieving a return on ad spend of 1,071%. The performance reflects a well-executed strategy that successfully engages and converts the clinic’s core audience.
Summary.
With a series of strategic updates to the ad account, overall performance has improved dramatically, with conversions increasing by over 800% year-over-year. With continued optimisation and proactive monitoring, the campaign is well-positioned to maintain strong momentum and drive sustained growth.
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